Eileen was born from a shared frustration every CPG brand owner knows all too well: the moment your product hits shelves is the moment you lose visibility. What should feel like a victory—finally getting into national retail—instead feels like flying blind. You don't know if your product made it to the shelf, if it's priced correctly, if your display is up, or if you're losing sales because of stockouts, misplacements, or sloppy execution.

We're here to change that. Eileen gives your team real-time, actionable visibility into your in-store presence—without sending a single sales rep into the field. Through a network of everyday shoppers and a clean, intuitive platform, Eileen helps brands instantly verify distribution, pricing, and promotion across every store, every banner, every market. No guesswork. No delays. Just answers, fast.

Built by a team of CPG founders, data engineers, and retail nerds, Eileen combines the empathy of lived experience with the power of clean, elegant, and actionable tools. Whether you’re a founder managing growth or a field team leading scale, we designed Eileen to feel like having a brand champion in every aisle—scanning, snapping, and surfacing the truth of what’s really happening in-store.

We believe that visibility and execution shouldn't be a luxury reserved for the biggest brands. It should be the standard. Because when brands can see clearly, they can act confidently. And when execution improves, everybody wins—your brand, your team, your partners, and your customers.