Your products are authorized.
But are they actually on the shelf?

Your distributor says you're in stock. But the sales report disagrees.

Use Eileen when data doesn't tell the full story

From new product launches to distributor follow-up, eileen helps alcohol brands verify the moments that affect revenue, retail relationships, and category performance.

01
New product launches
Confirm whether new spirits, wines, canned cocktails, or RTDs actually made it to the shelf after launch.
02
Distributor follow-through
Compare what distributors report with what shoppers see in-store, using photo-backed shelf evidence.
03
Limited-time displays
Verify whether seasonal displays, endcaps, POS materials, and promotional placements were executed correctly.
04
National account compliance
Audit priority national retailers, grocery chains, convenience stores, or regional liquor chains.
05
Locked case visibility
Identify when bottles are missing, hidden, locked away, or difficult for shoppers to access.
06
Competitive Benchmarking
Capture how competitor bottles, cans, displays, and price tags appear beside your brand in-store.

The real problem

One rep. Hundreds of brands. The gap between what they report and what's on the shelf is where your revenue disappears.

Four dropdowns labeled Out of stock, Low stock, Product not found, Not Carried with red badges showing 2 open.
Shelf audit card showing alcohol products at Alcohol Market with low stock and issue indicators.
shelf indicator
Grocery store shelves with fresh bell peppers, cereals, coffee, and vodka market data below.
stats indicator
audit ExampleBeverage alcohol · Q3 2026 audit

A brand was told their products were available. Store checks showed otherwise.

Eileen shoppers audited priority retail locations and capturedphoto-backed evidence of missing SKUs, inconsistent shelfpresence, and execution gaps across key stores. The resultsgave the brand a clearer way to follow up with retail anddistribution partners.

75%
reported
40%
actual
Beverage & Alcohol shelf

Why it matters in Beverage & Alcohol

In beverage alcohol, the shelf is the sale.

The depletion trap
Your BI tool records zero velocity. It doesn't know your product was in the backroom, it just knows nothing sold. That zero triggers a reorder cut before anyone investigates why.
The incentive problem
Distributors manage hundreds of brands across multiple states. When they self-report compliance, they're reporting what they want to be true as much as what actually is.
The category review clock
Zero rate-of-sale for 3–4 weeks triggers a delist recommendation. You won't hear about the shelf problem until after the category manager already has.

Four steps.
No software for the retailer.

From store list to shelf truth in under 72 hours. Eileen runs the field network — you read the dashboard.

01
Select stores
Upload a list, choose retailers, or pick by metro. From 10 doors to 10,000.
Store selection list with Target Shorewood and CVS Lincoln Park selected, Sprouts Oak Park not selected.
02
Audit the shelf
Our shopper network photographs facings, counts SKUs, and logs prices.
Shelves stocked with various alcohol bottles including Gordon's gin and Bacardi rum at CVS Lincoln Park.
03
What's happening
Photos, counts, and variance scoring delivered to your dashboard in <72h.
NY Metro on-shelf availability at 84%, up 1.4 points, with a monthly bar chart from Jan to Dec.
04
Take action
Notify distributors, redirect trade dollars, fix execution — with evidence.
Notes tab showing three entries from Ryan, John, and Gabriela, all saying 'Check stock with warehouse.'

The beverage alcohol problems teams usually find too late.

"
“We don’t know if the display was actually built.”
Promotions, case stacks, endcaps, and seasonal displays are planned centrally — but execution can vary by store, distributor, region, or retailer.
Eileen verifies it with photo-backed store checks
"
“Our product is listed, but we can’t tell if it’s actually on the shelf.”
Distributor data may show availability, but it does not always confirm whether the product is visible, correctly placed or easy for shoppers to find.
Eileen confirms real shelf presence
"
“We need proof before we follow up with the store or distributor.”
Sales, brand, and field teams need photos, notes, and store-level context before taking action on missing products or failed promotions.
Eileen delivers verified, photo-backed reports
Common questions before your first audit.
Questions from beverage alcohol teams
Can Eileen audit liquor stores and independent retailers?

Yes. Eileen can help brands audit liquor stores, independent retailers, regional chains, and other store types where your products are sold.

Shoppers can visit selected locations, capture shelf photos, confirm availability, check pricing, document displays, and report what is actually happening in-store.

Can shoppers check spirits, wine, and RTDs?

Yes. Eileen shoppers can check spirits, wine, RTDs, and other beverage alcohol products in the stores that matter to your brand.

They can capture shelf photos, confirm whether the product is available, check facings, pricing, displays, and competitor presence, so your team can see what is actually happening in-store, not just what was expected to happen.

Can Eileen verify distributor execution?

Yes. Eileen helps brands validate whether distributor activity is translating into real shelf presence.

If a distributor reports that a product is placed, stocked, or displayed, Eileen can send shoppers to confirm it with store-level photos, availability checks, and shelf evidence.

Can we check displays or promotional materials?

Yes. Eileen can help verify whether displays, end-caps, shelf talkers, signage, and other promotional materials are actually present in-store.

This is especially useful during launch windows, seasonal campaigns, retailer meetings, and paid promotional periods where execution needs to be confirmed quickly.

Can we track competitors?

Yes. Eileen shoppers can capture competitor shelf presence, pricing, facings, promotions, displays, and availability.

This helps your team understand what shoppers are seeing in-store and how your brand compares at the shelf level.

How do we get started?

You can start by choosing the stores, products, and questions you want checked. Eileen then sends shoppers to collect real store evidence and returns the results as photos, data, and insights your team can act on.

For a simple first test, you can start with a small audit and expand once you see the results.

Ready to know what’s actually happening on your beverage & alcohol shelf?

Start with one store for $10, or build a larger audit across the retailers, regions, and accounts that matter most to your brand.

No long-term contracts.·Nationwide coverage.·Fast turnaround.