You received the PO. The order shipped.
But are they actually on the shelf?

Your data says you're in stock. The sudden drop in sales disagees.

Use Eileen when the shelf answer matters.

From new product launches to distributor follow-up, eileen helps alcohol brands verify the moments that affect revenue, retail relationships, and category performance.

01
New product launches
Confirm whether new skincare, haircare, or personal care SKUs made it to the shelf,  and whether they're in the right place to be found.
02
Retail execution checks
Verify that your products are in the correct aisle, section, and shelf position across mass, drug, and specialty retailers.
03
Launch display verification
Confirm whether launch displays, endcaps, and shelf talkers were built and are live during your promotional window.
04
National and regional account audits
Audit priority accounts like CVS, Walgreens, Target, Ulta, and Sephora to confirm real shelf presence.
05
Locked case and visibility issues
Identify when products are locked away, difficult to find, or placed where shoppers can't see them.
06
Competitive shelf tracking
Capture competitor facings, claims, placement, displays, and pricing beside your brand in-store.

The real problem

One rep. Thousans of SKUS. The gap between what they report and what's on the shelf is where your revenue disappears.

Four dropdown menu options: Out of stock, Low stock, Product not found, Not Carried with red badges '2 open'.
Shelf audit card showing health and beauty with low stock and issue indicators.
shelf indicator
Grocery store produce with peppers and cucumbers, shelves with cereal and coffee, plus vodka competitor data table.
stats indicator
Audit exampleHealth & Beauty · 2026 audit

What your inventory
report can’t see.

A premium water filter brand's products were listed as stocked across its 1,581-store Target footprint. So Eileen audited a 700-store sample to check the shelf instead of the system, and in 281 of them, roughly two of every five, the product simply wasn’t there. Invisible to shoppers, and to the brand’s own inventory data.

Two of every five audited stores had no product on the shelf, 281 of 700, and the inventory system counted every one of them as stocked.

700
stores audited
281
stores missing product
Store shelf displays various acne patch brands including Starface, Mighty Patch, ZitSticka, and Rael patch products.

Why it matters in Health & Beauty

In health and beauty, the shelf is the sale.

The depletion trap
Your BI tool records zero velocity. It doesn't know your product was in the backroom — it just knows nothing sold. That zero triggers a reorder cut before anyone investigates why.
The distributor incentive problem
Distributors manage hundreds of brands across multiple states. When they self-report compliance, they're reporting what they want to be true as much as what actually is.
The category review clock
Zero rate-of-sale for 3–4 weeks triggers a delist recommendation. You won't hear about the shelf problem until after the category manager already has.

Four steps.
No software for the retailer.

From store list to shelf truth in under 72 hours. Eileen runs the field network — you read the dashboard.

01
Select stores
Upload a list, choose retailers, or pick by metro. From 10 doors to 10,000.
Store selection list with Target Shorewood and CVS Lincoln Park checked, Sprouts Oak Park unchecked.
02
Audit the shelf
Our shopper network photographs facings, counts SKUs, and logs prices.
Store display shelves with various Mighty Patch acne patch products in different colored packaging.
03
What's happening
Photos, counts, and variance scoring delivered to your dashboard in <72h.
NY Metro on-shelf availability 84%, up 1.4 points, data live for 303 doors with monthly bar chart.
04
Take action
Notify distributors, redirect trade dollars, fix execution — with evidence.
Notes tab with three entries all stating: Check stock with warehouse, by Ryan, John, and Gabriela.

The health and beauty problems teams usually find too late.

"
“We’re listed, but shoppers still can’t find us.”
The product may be in the store, but poor placement, low visibility, or locked cases can reduce conversion.
Eileen verifies it with photo-backed store checks
"
“Our launch display was approved, but we don’t know if it went live.”
Launch windows are short. If displays are missing or delayed, brands lose valuable early momentum.
Eileen confirms real shelf presence
"
“Competitors are showing up better than we are.”
Competitor facings, claims, displays, and shelf position can quietly shift shopper choice before sales reports show the impact.
Eileen delivers verified, photo-backed reports
Common questions before your first audit.
Questions from beverage alcohol teams
Can Eileen audit drugstores, beauty retailers, and mass retailers?

Yes. Eileen can check locations across retailers like CVS, Walgreens, Target, Walmart, Ulta, Sephora, grocery chains, and regional accounts depending on coverage.

Can shoppers check locked cases?

Yes. Shoppers can capture whether products are locked, visible, accessible, missing, or placed behind glass.

Can Eileen verify displays and promo execution?

Yes. Eileen can check launch displays, seasonal displays, shelf tags, promo signage, endcaps, and other merchandising details.

Can we track competitor products?

Yes. Eileen can capture competitor pricing, placement, claims, packaging, facings, display activity, and availability.

Can Eileen check planogram or shelf placement issues?

Yes. Shoppers can verify whether products are in the correct category, section, aisle, and shelf position based on your audit instructions.

How do we get started?

You can start by choosing the stores, products, and questions you want checked. Eileen then sends shoppers to collect real store evidence and returns the results as photos, data, and insights your team can act on.

For a simple first test, you can start with a small audit and expand once you see the results.

Ready to know what’s actually happening on the shelf?

Start with one store for $10, or build a larger audit across the retailers, regions, and accounts that matter most to your brand.

No long-term contracts.·Nationwide coverage.·Fast turnaround.