Industry

Your products are shipped.
But are they actually on the shelf?

Q: Can Eileen audit grocery stores and mass retailers?

Yes. Eileen can check grocery, convenience, mass retail, club, pharmacy, and regional store locations depending on your target list and coverage needs.

Q: Can shoppers check refrigerated, frozen, or shelf-stable products?

Yes. Shoppers can capture proof across different food and beverage categories, including shelf-stable, refrigerated, frozen, and ready-to-drink products.

Q: Can Eileen verify displays and promotions?

Yes. Eileen can check endcaps, seasonal displays, promo tags, in-aisle displays, and other retail execution details.

Q: Can we check competitor products?

Yes. You can ask shoppers to capture competitor pricing, placement, packaging, shelf space, display activity, and availability.

Q: Can Eileen help us validate distributor execution?

Yes. Eileen helps confirm whether products are actually carried, visible, and correctly placed in the stores your distributors or retail partners report.

The retailer placed the order. Your distributor says you're in stock. But the shelf disagrees.

Start for $10

Talk to Sales

Use Eileen when the shelf answer matters.

From new product launches to distributor follow-up, eileen helps alcohol brands verify the moments that affect revenue, retail relationships, and category performance.

New product launches

Confirm whether new SKUs actually made it to the shelf after launch, or if they're sitting in the backroom while the launch window closes.

Distributor follow-through

Compare what distributors report with what shoppers see in-store. Find the gap before it costs you velocity.

Promotional display execution

Verify whether seasonal displays, endcaps, floor stacks, and promo placements were built, before the window closes.

Retail account checks

Audit priority grocery, mass, club, and convenience accounts to confirm your products are where they should be.

Shelf availability

Identify out-of-stocks, misplaced products, and phantom inventory before they show up as a velocity problem in your data.

Competitive visibility

Capture how competitor products, pricing, and displays appear beside your brand at the shelf level.

Audit exampleFood % Beverage · 2026 audit

The data wasn’t lying.
It just couldn’t see.

A full pallet of olive oil, $20,000 worth, never reached the shelf. The distributor lost it in transit, billed the brand for it anyway, and the retailer quietly faced the empty space over with a competitor. For two months, every report the brand trusted said business was running normally.

$20K

pallet value written off

units sold in 2 months

Why it matters in Food & Beverage

In grocery, the shelf is the sale.

The depletion trap

Your BI tool records zero velocity. It doesn't know your product was in the backroom, it just knows nothing sold. That zero triggers a reorder cut before anyone investigates why.

The distributor incentive problem

Distributors manage hundreds of brands across multiple states. When they self-report compliance, they're reporting what they want to be true as much as what actually is.

The category review clock

Zero rate-of-sale for 3–4 weeks triggers a delist recommendation. You won't hear about the shelf problem until after the category manager already has.

Four steps.
No software for the retailer.

From store list to shelf truth in under 72 hours. Eileen runs the field network — you read the dashboard.

Select stores

Upload a list, choose retailers, or pick by metro. From 10 doors to 10,000.

Store selection list with Target Shorewood and CVS Lincoln Park checked, Sprouts Oak Park unchecked.

Audit the shelf

Our shopper network photographs facings, counts SKUs, and logs prices.

Display of various fresh vegetables including lettuce, peppers, cucumbers, and squash arranged on shelves.

What's happening

Photos, counts, and variance scoring delivered to your dashboard in <72h.

NY Metro on-shelf availability at 84%, up 1.4 points, with monthly bar graph from Jan to Dec.

Take action

Notify distributors, redirect trade dollars, fix execution — with evidence.

Notes tab showing three entries from Ryan, John, and Gabriela all saying Check stock with warehouse.

The food and beverage problems teams usually find too late.

“We launched nationally, but we don’t know if stores actually put it on shelf.”

New product launches can look successful on paper while shelf execution varies store by store.

Eileen verifies it with photo-backed store checks

“Our distributor says it’s placed, but sales are still low.”

Low sales may not be a demand problem. The product may be missing, misplaced, or hard to find.

Eileen confirms real shelf presence

“We need proof before the promotion ends.”

By the time the report arrives, the promo window may already be over. Eileen helps teams check while it still matters.

Eileen delivers verified, photo-backed reports

Common questions before your first audit.

Questions from beverage alcohol teams

Can Eileen audit grocery stores and mass retailers?

Yes. Eileen can check grocery, convenience, mass retail, club, pharmacy, and regional store locations depending on your target list and coverage needs.

Can shoppers check refrigerated, frozen, or shelf-stable products?

Yes. Shoppers can capture proof across different food and beverage categories, including shelf-stable, refrigerated, frozen, and ready-to-drink products.

Can Eileen verify displays and promotions?

Yes. Eileen can check endcaps, seasonal displays, promo tags, in-aisle displays, and other retail execution details.

Can we check competitor products?

Yes. You can ask shoppers to capture competitor pricing, placement, packaging, shelf space, display activity, and availability.

Can Eileen help us validate distributor execution?

Yes. Eileen helps confirm whether products are actually carried, visible, and correctly placed in the stores your distributors or retail partners report.

How do we get started?

You can start by choosing the stores, products, and questions you want checked. Eileen then sends shoppers to collect real store evidence and returns the results as photos, data, and insights your team can act on.

For a simple first test, you can start with a small audit and expand once you see the results.