
Courtney Clark is VP of Sales at Brewt's, a premium cocktail mixer brand that grew from Michigan farmers markets to over a thousand Walmart doors and twelve Kroger regions. She joined as employee number one with no sales team, no field reps, and no reliable way to know what was happening at the shelf after product shipped.
In this episode of Know Thy Shelf, Courtney is candid about what standard retail data tools show, what they miss, and what it costs when a buyer asks for velocity data before you've confirmed your product is even on the shelf. Essential listening for any founder who has trusted a data report and been burned.
Subscribe for practical ideas on shelf audits, out-of-stocks, phantom inventory, distributor gaps, and the retail execution issues that quietly cost brands revenue.